Ben Wheeler

e-Marketing (e-mail marketing) is very powerful if used correctly. What you should be doing is sending out good information to people that want it (or may want it). Keep the information clear and tidy and if people want more they can go to your website.

Follow up – use the stats and follow up on your marketing, you know who’s interested so get in touch with them.

Know that every e-mail client displays your e-mail differently – outlook is the worst – you’ve got gmail, yahoo, hotmail on IE6, IE7, IE8, Firefox, Safari etc, Thunderbird, Outlook (various versions), corporate systems like Pegasus etc etc etc.

Ben Wheeler
Beach Software,
Web Design in Swansea, South Wales