Real Life Example – Use the internet to your advantage
I’ve had a surreal week – I met Eddie Izzard on Monday at the Dylan Thomas Theatre.
I look after the online presence (websites, e-mail marketing, social media, online membership system etc) for the theatre as I am one of their voluntary directors and trustees. I also Stage Manage a view of their events and Monday’s gig was one of them.
We had the booking confirmed at 6pm on the Friday night and were told we were allowed to publicise it from 8pm.
So, 8pm we put the approved promotional material on our website, sent it out to our public mailing list using e-mail marketing, sent it out to our members via our internal e-mail system on our membership application and put it on facebook and twitter. Our online booking system was ready and waiting.
The capacity of the auditorium at the theatre is 150 standard. We sold half in 30 minutes and then at 8.30pm, Eddie twittered himself and then the rest of the auditorium sold out in 15 minutes. We increased capacity by 16 chairs so we were full to capacity and they sold out in a further 10 minutes.
166 seats sold in 55 minutes just through the power of the internet. Nothing like this has ever happened before.
So, a real example of how using the right technologies and having the right systems in place, we could be in control of our complete online presence, update it in seconds and have an amazing success!
The Dylan Thomas Theatre website is fully controlled via a bespoke Content Management System. We use MailChimp for our public mailing list. Our membership system is an online application with the ability to e-mail our members. All the systems were designed for purpose by Beach Software and fully managed.
Could you benefit from understanding what technologies are best to use and what media can benefit your business? Get in touch!
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