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In the second and final part of this article I will cover the remaining 5 areas that relate to solid Search Engine Ranks for particular number of key phrases. Again, this will apply to any type of website, on any industry you are targeting.
Lets review the last 5 areas:

Provide a road map of your web site, and search engines will follow it.
Called the “sitemap”, this very simple page contains links to every page on a web site and serves one very important purpose. That is to get your sub pages crawled, and into a search engine’s index.

Search Engines look for the robots.txt file, so make sure you have it.
As its name implies, this is a text file that tells robots what to and what not to index. Its content consists of so-called records. Only mention files and directories that you don’t want to be indexed. All other files will be indexed normally if they are linked on your site. Having a proper robots.txt file gives your pages the rankings they deserve. If search engines know what to do with them, then they can give them good ranking.

Submit your site to related categories in niche directories.
Internet directories have become very important because they represent an easy path for inbound links creation. Now, when you submit your site to related categories in your industry you get that extra link factor, quality. Links from these categories can have a very positive effect on the search engine rankings of your web site.

Writing articles about your site, a great way to get new content.
This will help you get good positioning on search engines and quality incoming links as well. Always keep your articles as informative as possible. Other web sites will link back to your articles if you do. Write about the topics that your visitors are interested in, and don’t forget to send them to syndicate sites. They will in turn offer them to others. Just make sure that you always have a link back to your web site so that all sites who publish your article will automatically link to you.

Become an authority in your field. Visit relevant forums and blogs.

Only join forum and blogs that are relevant to your industry. Use your expertise as a site owner in your industry to give information and advice. Of course, put your URL into the signature of your posts. Being the authority is simply knowing your industry, and giving people the information they need to trust you and your site.

Sincerely yours,

Philipp

www.selfseo.com

The first thing you should know about SEO is that Consistency is the “key word”.
Because of that, in this first article I will cover the immediate things that relate to
solid Search Engine Ranks for particular number of key phrases. This will apply to any type of website, on any industry you are targeting. Lets review first 5 areas:

Search Engines Rank web pages, not web sites.
You should have unique Titles, Descriptions and Keywords in your pages. Therefore,
there should be only one page per keyword phrase you are targeting, highly focused
on that phrase. You can also target as many related combinations of your phrase as searches are using to find it, as long as you have individual pages focused for them.

Your web site has to be relevant to searchers, not just the search engine.
One very important area of SEO is to be well-balanced. There many variables that
matter when it comes to optimizing a site, there is not a specific area were all the
effort should be on. Instead focus on achieving a Top 10 Position, and here is why:
It is OK to be number 5 or number 3 in any given rank… If you are in the 1st spot and you are clicked simply because that spot gets more clicks, are you really going to get more of whatever your site’s goal is just because you are the number 1?

Less is more, when it comes to targeted keywords.
If you have like most, an average site, focus on 5-10 keywords. Build your entire site around these keywords. Remember to be relevant to searches using these keywords. You should rather have one keyword for which your site is on the Top 10 (first page), than ten that are on secondary pages. Put those keywords in your Title, Description, and Keyword areas, and remember the uniqueness factor.

Build real content for people, not for machines.
It is said that “content is king”, and for a good reason. When two sites highly optimized in a particular industry for a particular key phrase compete, this is
one of the most important areas Search Engines evaluate for relevancy, and
therefore positioning. Keep your content updated either by adding new, or by
editing existing one. The relation between content and its freshness is a must.

Tell me who links to you, who you link to, and I will tell you who you are.
Yes, linking is that important in SEO. You must have incoming links, but what really matters, is that you must have quality incoming links, and you must build them all naturally. Search Engines reward sites when their links are build steadily over time.

By the way, since we are talking about SEO tips – i strongly suggest you get the “Instant SEO tips” by Gareth Owen – this guy really knows what he is talking about and reveals a lot of his own SEO tips and strategies. This report is well worth the money:

http://www.selfseo.com/goto/instant-seo-tips.php

Best regards,

Philipp

www.selfseo.com

Many search engine optimization efforts are focused on pushing the home page of a site. This is a fundamental mistake that can result in the site missing out on a lot of traffic.

Go Wide, Young Man

In nearly every case, a site should be designed to draw traffic through both the home page and various internal pages. Home pages, obviously, can be tailored to the primary keyword phrases you are seeking, but don’t forget the minor pages.

I always find it odd when people ask which keyword phrase they should try to optimize for on their site. They become a bit flummoxed when I tell them to optimize for all of them. The only question is which keywords should appear on which pages.

For example, the site NomadJournals.com sells writing journals for outdoor activities such as fly fishing, traveling, hiking, bird watching and so on. So, which of these subjects should be used as the keyword phrase for the home page? None! Instead, the generic term “writing journals” was chosen. But what about the specific journal subjects?

The individual pages on the site promoting each journal are optimized for the specific product. The fly fishing journal page is optimized for fly fishing keywords, the travel page for travel keywords and so on. The end result of this is the home page is appearing high in “writing journals” search results, while each of the internal journal pages are also appearing high.

This can often lead to an interesting visitor situation. As you review your server stats, you may start noting a majority of your traffic is coming in through internal site pages, not the home page. In the above Nomad Journals scenario, the travel journal page far outdraws the home page, which makes for a nice revenue increase.

The home page of a site is critical in a search engine optimization campaign. Just keep in mind it isn’t the only page that can draw free traffic and revenues to your site.

Regards,

Philipp

www.selfseo.com